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What Every Merchant Should Know About Theme Development

We were thrilled to have our Shop Critique co-founder, Anne Thomas, sit down with Shopify legend Kurt Elster in November to chat all things themes. It was a great discussion that covered topics like how audit your theme for performance, common pitfalls to avoid with your theme, and even a user testing crash course.  Give it a listen here 🚀  

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What is Alt Text? 4 Reasons You Should Be Using Alt Text

"Alternative text", or alt text, is a text-based description added for an image on the web. It helps describe what the image is about and has many benefits for both your store and your visitors, which we'll explore in this post.   1. Accessibility Using well written and descriptive alt text for your images makes it easier for people with visual impairments to navigate non-text content on your site. When using assistive technology, like a screen reader, the alt text is read out loud to the user, giving them a clear understanding of what the image is depicting. (all the images in this post have alt text added to them! Check it out!) 2. Search Engine Optimization (SEO) Alt tags are...

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Our Favourite Podcasts for Your Ecommerce Business

Whether you're looking for inspiration as small business owner, learning from other entrepreneurs about growing your ecommerce business with your Shopify store, or just sometimes just need to feel like you're not alone in this crazy journey, we're sharing our favourite top 6 podcasts to get {and keep us} motivated!    1) Unofficial Shopify Podcast, hosted by Kurt Elster “How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds...

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Shopify Store Speed Scores & What It Means to Your Shop

Shopify has rolled out their Online Speed Scores report across all merchant stores and understandably it sent store owners into a frenzy. And why wouldn’t it - seeing “your store is performing slower than most Shopify stores” certainly *sounds* like reason for panic, right? Well, not really, if we're being real here. In an episode of the Unofficial Shopify Podcast about these scores, our friend Kurt Elster breaks down the value of these speed results and how Gymshark, a Shopify Plus merchant and success story recently valued in the billions of dollars, has a speed score of 6. S-I-X. See - we told you not to panic :)  Why Does Speed Matter?  Your store's speed can directly affect your store's conversions. According to Walmart, they found that for every 1 second improvement in page load time,...

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