SEO
Crawl Analysis
Check for issues, 404s, redirects, etc.
Architecture + Internal Links Assessment
Assessment of hierarchy of links
Structured Data Check
Check for errors and opportunities
On-page + Content
Assessment of on-page structure and content
Meta Data Critique
Check for consistency, duplication, suggestions to better use and structure.
Images Inventory
Missing alt text, large images, improperly sized, etc.
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Local & International SEO Check
Check for targeting customers locally & internationally
Redirect Cleanup
Analysis of how users and search engines are reaching your content and suggestions on how it can be optimized for both
Off-Page - External Links Audit
Inventory the links pointing to your store, and suggestions for where your business can connect with
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Competitor Audit/Backlink Analysis for the top 3 competitors
Uncover and understand what your competition are ranking for and why they're ranking there
Keyword Plan Aligned With Content
A plan created with keyword research and then aligned with your keywords to current content and suggestions for future content including blogs & your products
Technical + UX
Site performance report
Determine what is slowing down your site - apps or theme? Includes a breakdown of your performance report with suggested actions
App inventory
Full overview of all your installed apps with pricing and identify any app errors or conflicts. Recommendations on which ones can be removed/replaced and identify performance bottlenecks
Video feedback session
Personal video going through your site highlighting areas for optimization
Spelling and grammar
Highlight spelling and grammar errors with suggestions
Technical health check
Check for theme updates and test third-party pixel tracking
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User Experience critique
Top 20 recommendations for your site based on user experience research
Accessibility test
Determine areas of the site that need to be addressed for a better shopping experience for customers with disabilities
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Dashboard reports overview
Analysis of existing dashboard reports to identify new opportunities in an easy to understand format
Customer segment interview
Audio recorded walkthrough of real customer shopping and completing tasks, which is then transcribed and key quotes highlighted
Marketing
Email Marketing Audit
Analysis of current email workflow and processes, lists and segmentation, automations and workflows, design, and performance metrics
Conversion Rate Audit
Analysis of Calls to Action (CTA), Homepage, Collection pages, Product pages, and Checkout
Shopify Analytics Audit
A high-level review of customer and transactional data to identify any trends or areas for improvement
Social Media Audit
Review what is working and areas for improvements across social media channels
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Paid Search & Social Audit
Analysis of paid media and ad creative performance
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Website Analytics Audit
Review of shop’s analytics setup and configuration to ensure everything is being properly tracked
Looking for more information? Let's chat!
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All Discovery Calls are short and sweet - only 15 minutes! No sales pitches, hard-sells, etc. Just a chance to chat about your site. :)