SEO
Crawl Analysis
Check for issues, 404s, redirects, etc.
Architecture + Internal Links Assessment
Assessment of hierarchy of links
Structured Data Check
Check for errors and opportunities
On-page + Content
Assessment of on-page structure and content
Meta Data Critique
Check for consistency, duplication, suggestions to better use and structure.
Images Inventory
Missing alt text, large images, improperly sized, etc.
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Local & International SEO Check
Check for targeting customers locally & internationally
Redirect Cleanup
Analysis of how users and search engines are reaching your content and suggestions on how it can be optimized for both
Off-Page - External Links Audit
Inventory the links pointing to your store, and suggestions for where your business can connect with
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Competitor Audit/Backlink Analysis for the top 3 competitors
Uncover and understand what your competition are ranking for and why they're ranking there
Keyword Plan Aligned With Content
A plan created with keyword research and then aligned with your keywords to current content and suggestions for future content including blogs & your products
Technical + UX
Site performance report
Performance metrics from main analysis tools and highlight areas for improvement
Spelling and grammar
Highlight spelling and grammar errors with suggestions
Technical health check
Check for theme updates and highlight important feature releases
User Experience critique
Markup suggestions directly on your site with comments on desktop, tablet, and mobile screen sizes
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App inventory
Record of all your installed apps to track for future use and identify any cost savings
Video of checkout flow
Video showing checkout process on desktop and mobile with highlighted areas of improvement
Accessibility test
Determine areas of the site that need to be addressed for a better shopping experience for customers with disabilities
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Highlight competitor strategies
Examples of best practices from similar stores and competitors that can be implemented on your site
Customer segment interview
User from target profile completes tasks and responses are then transcribed and key quotes highlighted
Overall
Top 15 recommendations for your site related to technical and UX discoveries
Marketing
Email Marketing Audit
Analysis of current email workflow and processes, lists and segmentation, automations and workflows, design, and performance metrics
Conversion Rate Audit
Analysis of Calls to Action (CTA), Homepage, Collection pages, Product pages, and Checkout
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Social Media Audit
Review what is working and areas for improvements across social media channels
Competitor Analysis
Provide examples of email, social, and paid advertising used by competitors in your space
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Website Analytics Audit
Review of shop’s analytics setup and configuration to ensure everything is being properly tracked
Paid Search & Social Audit
Analysis of paid media and ad creative performance
Looking for more information? Let's chat!
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All Discovery Calls are short and sweet - only 15 minutes! No sales pitches, hard-sells, etc. Just a chance to chat about your site. :)